DESIGN

Every detail is considered, from your competitor to your intended target market. Intelligent design starts with many questions!

Design is at our core, it is a part of everything we do and is an investment that will enhance your business. Through developing and implementing intelligent design strategies we can help you to position your products and services more effectively in the market place.

Iris Design is your strategic business partner, providing a range of design solutions tailored to your business needs.


Whether it be print or online, we can help you develop long term solutions to your marketing brief. Market-driven design ensures a high quality corporate image is maintained across all aspects of your business. Leave the creativity to us, it is what we do!


It all starts with a clearly defined process.

Iris Design utilises a design process to aid in the development of your design project. It assists the consultancy in co-ordinating your job and ensures that quality products and services are provided. The process has been developed to define your project requirements and clarify key decision points throughout the design process. The process is only used as a guideline and not all stages are applicable to each project.

Stage 1: Client Brief

• Definition of Project Requirements


Stage 2: Research & Analysis

• Consumer Profile

• Competitor Profile

• Brainstorm Design Potential

• Design Restrictions


Stage 3: Design Brief

• Project Objectives

• Research Findings

• Design Strategy

• Scope of Works

• Design Costing

• Project Decision Point

Stage 4: Concept Design

• Concept Generation

• Presentation

• Project Decision Point


Stage 5: Design Development

• Concept Development

• Presentation

• Project Decision Point


Stage 6: Design Variation

• Design Variation

• Presentation

• Project Decision Point

Stage 7: Design Specifications

• Technical Detailing of Design

• Prototype Design

• Presentation

• Project Decision Point


Stage 8: Design Implementation

• Design Production

• Design Distribution


Stage 9: Design Evaluation

• Project Analysis

A contact person must be nominated to manage the project on your company’s behalf. Based on briefing sessions, a design brief will be prepared which will communicate back to you that we have a clear understanding of the work required, your intended target market, and business objectives. The design brief will provide further specific details regarding timing and project structure. 


Based on the design brief Iris Design will provide creative directions for the development of the scope of works and how it will be implemented. Iris Design will liaise with you to ensure a roll-out timing that best meets your marketing objectives. Finished artwork will be provided and implemented for all items identified in the scope of works upon completion.

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